Head of Sales
If you love food and technology as much as we do, you’ll love life at Vita Mojo. We’re on a mission to revolutionise the hospitality experience for operators and their customers.
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Location: Central London
Job Type: Full time
Compensation: £150k OTE
Why join us?
If you love food and technology as much as we do, you’ll love life at Vita Mojo. We’re on a mission to revolutionise the hospitality experience for operators and their customers. Through our smart digital products, we’re powering the digital transformation of your favourite pubs, bars and restaurants. And we want a world where everyone gets the meal they’re hoping for. Each and every time.
Our Vita Mojo DNA
We’re proud to have built an award-winning digital platform. Vita Mojo is a positive, energetic and forward-thinking place to work, and when you become a Moji, you’ll be joining a supportive team who’ve always got your back. Our passion for technology and food is matched only by our support for our people.
About the role
💥Your mission as a Vita Mojo Head of Sales is to spearhead our commercial efforts, fortifying our market-leading position in the UK market. As a pivotal player in our growth story, you will champion and refine our sales strategies and execution.
Your role will be instrumental in fostering a high-performing sales team, guiding them through dynamic market landscapes in line with our company strategy.
In this critical position reporting to the Chief Revenue Officer, you will not only be driving revenue but also shaping the trajectory of Vita Mojo's success as we continue to scale in the UK market across new and existing clients.
The day-to-day
Working in a startup means that things often change and we adapt to the growing and changing needs of the business. We expect the below to be the bulk of the role, but this may change over time depending on your own development needs, aspirations and the makeup of the team.
- Develop and execute a value-centric sales strategy that aligns with the overall business objectives
- Drive revenue growth by implementing effective sales tactics and ensuring the team meets or exceeds sales targets
- Develop and execute an integrated sales approach across commercial (sales) and technical (pre-sales) workstreams
- Continuously refine and optimise sales approaches to adapt to the dynamic market conditions
- Build and lead a high-performing sales and pre-sales team to effectively operate in varied market segments (current team size of 6)
- Establish and monitor key performance indicators (KPIs) to measure the success of sales initiatives and individual/team performance
- Implement data-driven decision-making processes to continually improve sales effectiveness
- Stay informed about industry trends, competitor activities, and market dynamics to proactively adjust sales strategies
- Collaborate with other revenue leaders, including revenue delivery, retention and partnerships, to jointly deliver company-level Net New Business targets
- Act as a liaison between sales and other departments to enhance overall business cohesion and achieve broader company goals
- Uphold and promote the core culture and values of Vita Mojo within the sales team
About you
- Experienced sales leader of teams of 5 - 10+ people
- Proven record in enterprise B2B SaaS sales with understanding of direct sales for mid-market and SMB
- Understanding of consultative selling using value-selling methodologies like MEDICC
- Experienced in fostering collaboration across pre-sales and sales teams
- Appreciation of a client-centric revenue strategy in a closely-knit buyer community, resulting in value for clients, client advocacy and referrals
- Preferred exposure to hospitality sector
Our Benefits and Ways of Working
We’re proud of the open, inclusive, and supportive culture we’ve built, and continue to build Vita Mojo. We operate a hybrid working model with two in-office collaboration days each week. Outside of those, we trust our team to manage their working day in a way that suits them, while being mindful of team needs, collaboration, and business priorities. This means you can flex your time when needed, whether for personal appointments, family responsibilities, or deep-focus work as long as you’re communicating openly and delivering on your goals.
Private Healthcare
All team members have access to private medical insurance through Vitality Health, offering fast access to high-quality healthcare, wellbeing resources, and the Vitality Programme.
Life Assurance
We provide Group Life Assurance through Legal & General, offering financial protection and wellbeing support to your loved ones in the event of your passing.
Income Protection
Income Protection is offered via Canada Life to support you financially if you’re unable to work due to long-term illness or injury, with additional support to help you return to work when ready.
Learning & Development
We believe that when you grow, we all grow. We’re proud to support professional development that helps you build transferable skills, whether that’s in your current role or to set you up for future success within the company.
We’re also happy to support learning that’s not strictly role-specific, as long as it’s professionally enhancing and contributes to your broader growth at Vita Mojo.
Holiday Allowance
Team members receive 25 days of annual leave plus public holidays. This increases with each full year of service, up to 28 days.
Carer’s Leave
We offer one week (five days) of paid leave annually to support team members caring for a loved one.
Parental Leave
Our enhanced parental leave policy supports all new parents after three months of employment. Primary caregivers receive 16 weeks of full pay, followed by 50% pay for an additional 16 weeks. Secondary caregivers receive four weeks of full pay, plus an additional two weeks after three years of service.
Health Leave
We offer 12 days of fully paid sick leave annually to support your health and recovery.
Birthday Leave
Take the day off to celebrate your birthday—it’s on us.
Social Events
We host regular team socials, from monthly in-office drinks to quarterly offsites, celebrating milestones and enjoying time together as a team.
Dog-Friendly Office
We welcome well-behaved dogs in our offices.
- Departments
- Commercial
- Role
- Head of Sales
- Locations
- London Head Office
- Remote status
- Hybrid
- Yearly salary
- £150,000
- Employment type
- Full-time

London Head Office
Our Vita Mojo DNA
Our passion for technology and food is matched only by passion for our people.
Vita Mojo is a positive, energetic and forward-thinking place to work, and when you become a Moji, you’ll be joining a supportive team who’ve always got your back. Like migratory birds flying in a ‘V’ formation, we know when to lead from the front, and when to take turns in supporting those who are leading. We value openness, with clear lines of communication, and we don’t sugarcoat reality – growing a global company requires hard work and the energy to solve complex problems.
Head of Sales
If you love food and technology as much as we do, you’ll love life at Vita Mojo. We’re on a mission to revolutionise the hospitality experience for operators and their customers.
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